j crew summer dress Taking the scenic route straight to thanks to @jcrew #jcrewpartner Classic yet current and just the right amount of effortless nostalgia, J. puts your warm weather dressing in cruise control ✌🏼 J. Crew Dress Long Maxi

Neetzan Zimmerman, formerly an editor at another viral content machine, Gawker, and widely considered an expert in virality, tweeted that the dress is a "viral singularity." It appears to have started with a Tumblr post of the photo, headlined "what colors are this dress," and spread from there as those who saw white-and-gold engaged in pitched battles with the blue-and-black camp

Color is more royal blue than a true navy

Festival fashionistas will rock the geometric Allover lace straight from a mystical 60s dream

Gauze dressing often needs to be combined with other types of dressings

This price range reflects what she considers to be standard alterations, which would include a hem, bustle and some type of adjustment to the top or bottom of the gown

Now it is unfortunately sold out