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competition for the listener's attention from computer-based media
the caped dragon slayer imported to Kerala by Syrian merchants and later by Portuguese and British colonizers
oncology and pharmacology
military and antiquarian studies
Originally published in 1971
Event Policy Rob Wertheimer competition for the listener's attentionAs the event management field expands, there has been an emergence of a distinctive events policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategyis the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and