Reynolds and Juul have seen sales flatline amid the surge in disposables, according to the IRI data
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With annual excise increases and inflation, prices are forecast to keep rising, likely hitting $50 for a 20-pack by 2027
Meanwhile, the food industry is fighting for its reputation with a new seven-figure ad campaign from the trade group Consumer Brands Association that emphasizes the manufacturing jobs it creates and the benefits of everyday essentials that are convenient, affordable, and above all, safe. One of the biggest recent developments was the city of San Franciscos groundbreaking lawsuit against 10 ultra-processed food manufacturers, filed late last year
One study of defectors found that smoking is even more common than anticipated, but nicotine dependence was not as severe as predicted
CNNs Jen Christensen, Ren Marsh, Carma Hassan and Betsy Klein contributed to this report.
