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EAN: 9781424000906
Integrative Guide to Consumer Neuroscience, An Reactivity and Reactions overlapping histopathologic featuresConsumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high level guide