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Overall Disposables: The trend for the past couple of years has been disposables

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Evidence from other markets including Canada and the EU where similar bans have been imposed, demonstrates little impact on overall cigarette consumption, said Luis Pinto, vice president of communications, said in an email Thursday

Those ads have since been pulled but new research suggests the brief advertising campaign sparked the interest of perhaps an unintended target: teenage girls

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Reynolds Tobacco Company in the United States