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A former industry lawyer now says that Liggett was pressured by other cigarette makers to abandon the effort because the "marketing and sale of a safe cigarette could result in infinite liability in civil litigation as it would constitute a direct or implied admission that all other cigarettes were unsafe." Liggett eventually abandoned the project

In 2019, the company said its decision resulted in 100 million fewer packs of cigarettes being sold in the first year alone

Smokers who prefer a lightweight option often gravitate toward soft packs

By the start of the '70s, Big Tobacco was banned from advertising on television and radio

Its the tar and everything around the nicotine that poses the greatest risk to peoples health, Besser said

Long-term smoke exposure requires deep odor remediation